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Whether you pick to market your items from a Kiosk or a Gift Shop, the basics of each plan are similar. First we'll consolidate on Kiosks, especially the pushcart type wagons that are so favorite in malls and other high traffic areas, either indoors or outdoors. Then we'll add in Gift Shop information.
Kiosks
Where Do I Start?
You've seen the charming wagons in the mall. They're filled with eye-catching items and surrounded by great foot-traffic and you understanding they might be a great way to sell your products. You're right, they can be. Of course, as with any sales plan, it's the time and power you put into it that determines your success.
Plan A Location
After you've made the decision to lease one of these sharp carts, the first step in your plan is to decide which mall you want to be in. Malls may vary widely as to foot traffic, leasing costs, and type of merchandise allowed. Remember, due to the lack of warehouse space, you will be constantly restocking your cart and merchandise will have to be carried in on a regular basis, so you may want to lease one nearby, to cut tour time.
Contact The Cart Concession Management
Every mall has a administration Office that handles cart leasing. After you have decided which malls you are considering, a letter of introduction and purpose sent to the office is a good next step.
Obtain A business License
Whichever mall or space you decide on, you'll need a business license and a resale number. business licenses are issued by the city in which you are doing, business. A fee is charged and the license is generally valid for one year. Resale permits are required for all business owners and are free. Check with your City Hall for more information.
Merchandise And optical Concepts
After having seen samples of your merchandise, most associations will want to talk with you about the optical understanding you have of your planned display. This is to insure that the capability of goods allowed on their carts and how it is displayed is kept at a certain level and the image is consistent with other carts in the mall.
Keep in mind that your merchandise option for this type of performance will consist of smaller items such as Patchwork pieces, birdhouses, glass ornaments and the like, since warehouse area in the cart is minimal. With many kiosks, all things that does not fit inside a closed and secured cart must be stored elsewhere or removed every evening at close of day.
Note: Most malls offer some warehouse area but a fee is charged for the space and the fee varies from mall to mall.
Advertising
Generally, malls do not allow you to advertise with flyers inside or directly surface the mall, therefore any advertising you do will need to be done by other methods. If you pick to advertise, decide on how and where you plan to do so and don't forget to add this cost into your budget.
Fees
The fee structure for cart leasing also varies from mall to mall, however, there are several fees that are common for cart leasing.
1. Base Fee: This is the basic monthly fee charged for leasing the cart.
2. ration Fee: In expanding to the basic monthly fee, a ration of your weekly sales will also be charged. Example: 0 per month base fee plus 12% of your weekly gross over 00.
Note: These numbers are only examples. Fees vary widely based on area and location in the mall itself. Some malls offer a lesser base fee for leases guaranteed for over a certain whole of months.
3. security Deposit: This is ordinarily a refundable deposit.
4. Cam (Common Area Maintenance) Fee: A small fee is charged each month that goes toward the mall's maintenance of the area colse to the carts.
Additional Fees
In expanding to the basic and ration fees, security deposit and monthly Cam fee, there may or may not be additional fees. These fees are at the discretion of the mall association. They may include:
1. A small, one-time, signage fee that covers the development and installing of a sign announcing your business name. This is charged in order to keep all signage uniform.
Note: In some instances, you will only be allowed to display certain signs, (such as "Sale", "We Accept Major prestige Cards," and "Employment Opportunities Available,") and they must be pre-printed. Most malls discourage hand-lettered signs.
2. A nominal, monthly, marketing fee to cover advertising.
3. A small, monthly fee for regular cart cleaning by mall maintenance.
Insurance
It is generally required that the lessee (you) will furnish both normal liability and asset damage insurance. The mall will stipulate the whole and type of insurance required. Premiums for these forms of insurance will vary according to area. Check with your local insurance agents for facts and rate quotes.
Cash Register
You will be startling to furnish your own cash register. A procure "cash wrap" area is built into most carts in which the register is stored and secured by locks, which you will provide.
Note: Carts vary, however, each one is designed for security while off-hours and can be closed and secured, ordinarily by locks, which you provide.
Telephones And galvanic Hook-Ups
Electrical hook-ups are generally in case,granted for lighting and cash register. Telephone service, however, is often not available. Therefore, if you wish to accept prestige cards it is recommend that you use a cellular phone hook-up or a radio transmitted gadget (credit card machine) for these transactions.
Individual Rules And Regulations
Each mall will have their own rules and regulations and these will vary. Applicable rules will be spelled out on your contract and/or on a detach sheet in case,granted by the management. Some of these may be:
1. chance And conclusion Policy. Most every mall requires your cart to be open prior to the chance of the mall and close after the mall has closed. A cart not open while mall hours will ordinarily receive a warning followed by a small fine after a second fault.
2. Dress Code: generally each mall has a dress code, which you will need to adhere to in order to present a expert look.
3. Neatness: It will be startling that you will keep your cart and stock neat and tidy in expanding to the monthly cleaning the cart receives from the mall staff.
4. Seating, Eating, Drinking, Reading And Other Necessities: In order to present a expert front, many malls do not allow eating, drinking, reading, or listening to personal tape or cd players while doing business. One chair is ordinarily in case,granted (which will have to be secured at night) for the cart operator.
Often, since the cart may be operated by only one man at a time and cannot be dosed while mall hours, it becomes important to eat or drink on site. In this instance most malls often bend the rules and allow the cart operator to do so if it is done discreetly and in a short whole of time.
When restroom breaks come to be important it is ordinarily a practice for an worker at a colse to cart to watch your area for a short time.
5. Restocking And Trash Disposal: Restocking should be done while hours when the mall is closed and all trash and boxes must be disposed of in marked areas before the mall is opened.
Gift Shops
The basics of chance and running a gift shop are very similar to those of a kiosk with a few important exceptions.
There are a whole of factors to think after you decide you want to open a gift shop of your own. A gift shop is a important personal and financial commitment--- and the whole time and power you put into your shop will be a big determining factor in your success. It is wise to have some marketing and sales experience under your belt before you take this big step.
Tip: Many successful gift shop owners started out by selling at swap meets!
Location
The first thing that ordinarily comes to mind when selecting a location is to find one with the largest volume of customers and foot traffic. However, you must keep in mind that a high volume of foot traffic does not necessarily mean a high volume of foot traffic "in your store."
If you pick a location in a strip mall near a large department store because the parking lot is all the time full, you'll might find that the majority of habitancy in those cars are advent to that mall to go specifically to that large store, back to their car, and home again. Yes, you want foot traffic, but you don't want that traffic to walk past your shop ... You want it to come inside.
After selecting several possible locations for your shop, do your homework by spending some time in each area. Watch the shopping patterns of the people. Talk to the other storeowners. Get a feel for what you might look forward to in the future. Malls are also viable spaces for a gift shop but check out the location of the shop inside the mall. There are certain areas in malls that offer a great deal less traffic. These are ordinarily less expensive, but make sure you weigh the rent reduction against the traffic flow.
Square Footage And Display Items
The square footage you will need depends upon what you intend to sell and what quantities you want to display and keep on hand in your warehouse area. decide the space you need by visiting other gift shops. Ask their area measurements. Look at the display furniture and cases they are using. Suspect the whole of stock you would need to fill an area of that size.
Business License
As with Kiosks, you will need a business license and a resale number. Again, these are issued by the city in which you are doing business, a fee is charged, and the license is ordinarily valid for one year. Resale permits are required and are free. Check with your City Hall for more facts on both these items.
If you plan on chance your store in a regular retail area, you'll want to experience the storeowner for facts about rental rates, utilities, etc. If you plan on chance in a mall, you will be dealing with Mall Management. generally the facts we have given you earlier about Kiosks applies to gift shops, with a few exceptions. The fee structure will be different, and there will be a bit more freedom from the accurate rules set up for kiosk dealers.
Merchandise And optical Concepts
You have much greater freedom in selecting the merchandise you'll be gift for sale at a gift store than you would a kiosk. Because of display and warehouse space limitations, kiosks generally mean you'll be dealing in smaller items. A gift shop offers you the option of stocking larger items in greater quantities. warehouse space is also a plus for the gift shop proprietor.
Advertising
Advertising a gift shop will be approached from a dissimilar angle than from that of the kiosk proprietor unless you are operating your gift shop inside a mall. Malls have certain rules about advertising on the premises and the Mall administration office will elucidate those.
If your gift shop is not in a mall, or if it is and you wish to advertise apart from the mall, you may use all things from flyers to ads in newspapers and on radio (or even television) to mailing lists. Explore these completely to find out the normal return (buying customers) you will get for the money you spend.
Note: You ordinarily cannot distribute flyers inside or surface a mall. You can, however, distribute flyers inside your mall shop to your customers.
Many forms of advertising can be high-priced and some offer petite return for your money. This is someone else case of doing your homework. Find out what other businesspeople near you have been doing and how successful they have been.
Rent And Fees
Gift shop sites can be leased as a temporary tenant (month to month) or leased for a year or more. Length of lease will depend on the trade you and the landlord decide upon.
If this is your first gift shop experience, a temporary tenant situation might be the best option. This gives you a petite breathing room so that you can get your feet wet in the business, see if you like it, see how successful the location is and have the option to turn whatever that is not working for you without being stuck in a long-term lease.
Drawback: Being a temporary tenant means the landlord can ask you to vacate, ordinarily upon 30 days notice. On one chance a gift shop owner was doing well and development money but was asked to move when the landlord wanted someone else tenant in the space.
In normal the fees for a stand-alone gift shop (a shop not in a mall) will include:
1. Base lease price
2. Utilities (mayor may not include telephone)
3. security deposit
If you plan on hiring surface help, you will need to funds in the costs of worker wages and any benefits you might wish to offer.
Note: If you are leasing space in a mall, don't assume the Mall administration won't negotiate with you. Spaces that have been vacant for a while may be great candidates for negotiation.
Insurance
Insurance is a necessity in to day's business world, and your local insurance carriers will give you facts on both normal liability insurance and asset damage insurance and the rates available for both.
If you plan on hiring surface employees, you will need to demand at your State Offices for Worker's Comp insurance rules and explanations of how they apply to your business.
Credit Cards
It is strongly advised that you have the capability to accept prestige cards either your are selling from a kiosk or from your own shop. This will entail contacting a business that supplies the needed electronic tool and hook-ups. The business will fee you a fee for the assistance and this fee, together with deposits on equipment, will need to be added into your budget.
Get Ready, Get Set, Sell!
All of the old facts may seem like a lot to deal with, but most of the above is a one-time power expenditure. After the first securing of the Kiosk or Gift Shop space, the details of running your business will revolve colse to ordering and restocking inventory, keeping records and development weekly work schedules.
It is at this point that the fun ... And profit ... Of being a shop owner begins.
Now is the time to enjoy yourself by interacting with your customers. Talk to them and track their reactions to your capability products and pick and stock items that are great sellers. You'll learn this technique quickly.
Sales can be a fun and rewarding experience ... And a profitable one too! Get into the swing. Enjoy yourself and ... Sell, sell, sell!
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