Do you know about - Can Brain Training Games Make You a best Driver? Allstate insurance to Test Them
Insurance business Allstate just announced a very piquant initiative. Agreeing to the Chicago Tribune:
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-"Allstate, which called the Posit schedule (brain training games) "potentially the next big breakthrough in automobile safety," said it expects its software exercises to sacrifice risky driving maneuvers by up to 40 percent and enhance stopping length by an median of 22 feet when traveling at 55 miles per hour."
-"We'll look to see either over the next six to nine months there will be a allowance in" the number of accidents between the group participating in the video exercises and those sitting out, said Tom Warden, assistant vice president of Allstate's study and planning center.
Alvaro Fernandez: I am fortunate to interview Tom Warden, Assistant Vice President and Leader of Allstate's study and Planning Center, based in Menlo Park, California. Tom, thank you for your time. Can you please explicate the context behind this new initiative that you just announced?
Tom Warden: Our study town is constantly looking for new ideas to enhance the driving behavior of drivers of all ages. Recently we have paid extra emphasis on ways to enhance the security of older drivers.
Let me provide some background here. Allstate, as a company, has always been one of the pioneers in helping to introduce new security measures. For example, we were among the pioneers in the 60s to advocate for mandatory use of seating belts, given study studies on the benefits for drivers and passengers alike. More recently, we helped lobby for wider adoption of airbags, an productive but high-priced way of security that only became mainstream when manufacturers were required to include them.
Af: Let's talk now about your bargain with Posit Science. What will happen over the next months?
Tw: The first thing we are doing is to conduct a study study to analyze the real-life impact of Posit Science InSight, a computer-based cognitive training program, on urgency rates. We know that as drivers get older, especially in their 70s and beyond, a number of cognitive problems can get in the way of safe driving. We want to see if there is a way to sacrifice this effect.
We are gift the comprehension schedule for free to over 100,000 auto policy-holders in Pennsylvania aged 50-75, and to some potential clients. We propose participants to devote at least 10 hours to the training exercises, but of procedure the more they can devote the better. We will assess the results with a control group.
Af: How will you quantum success, and by when will you know if your expectations are met?
Tw: Given that we have already started recruiting participants and training may start as soon as next week, we may have some piquant results by the end of March 2009 or maybe while the summer. In order to have statistically meaningful numbers, we will have to see how many citizen enroll in the study and the size of the observed impact. We will analyze the schedule compliancy rates since this type of intervention needs to be piquant adequate for citizen to devote a number of hours to at home. But, at the end of the day, what we want to see is either using the schedule will translate into lower urgency rates and better safety.
Af: Assuming those goals are met, what would be the next steps?
Tw: In that case we will have to frame out ways to roll out the schedule nationwide, maybe even gift discounts to policy-holders who commit to using the program. We would also engage in communal advocacy, share the results, partner with the Dmv and other agencies.
But, we have not legitimately contemplated this yet, we need to see the results first.
Af: The comprehension schedule is a pretty specialized program. It does not train all main cognitive skills complex in driving, such as say working memory or divided attention, but focuses mostly on visual processing. Are you conducting some type of independent cognitive evaluation to identify who may advantage from that schedule vs. Other options?
Tw: No, we are not. We became interested in talking to Posit Science after they acquired visual Awareness, the business that had industrialized the beneficial Field of View (Ufov) technology. We felt Karlene Ball and her team brought the kind of study that stood up to our standards and held the most promise to meet our needs.
Af: What was the main business case to embark on a pioneering initiative like this?
Tw: As I said earlier, Allstate has a long tradition of introducing safety-related measures, and this initiative reflects that commitment. In this case, our objective goes even beyond driver safety: we want to help our clients. We want to lead to their whole capability of life and protection. We believe that programs like comprehension can lead to better daily functioning and capability of life. We want our clients to have determined feelings towards Allstate and to know we care about them.
Af: A potential concern we have heard in similar cases, where an guarnatee business offered a computer-based evaluation or training program, is Privacy. How can users of comprehension who are also Allstate procedure holders know that whatever information the schedule gathers cannot be used against them, for example to deny coverage or growth premiums?
Tw: That's a great question. We are aware of that potential concern, and we are putting processes in place so that Allstate doesn't get entrance to any cognitive information on a singular individual. The Posit Science schedule is conference the information, and Posit Science will only share data with us at an aggregated level, for whole study purposes. Allstate will be fully blind as to who uses the program.
Af: Any final remarks for our readers to understand the importance of your agreement?
Tw: We believe this schedule has the potential to lower urgency rates and enhance the capability of life of millions of adults. We are excited to be able to offer it to our policy-holders, to show our commitment to innovation and to their whole security and well-being. We are hopeful that, if the results are as determined as we believe they can be, interventions like this can come to be a major new security benefit, and that it may legitimately reflect on AllState's brand and communal perception.
Af: Tom, thank you very much for your time. We will be very interested in learning more about the ongoing progress of this initiative.
Tw: Thank you.
Copyright (c) 2008 SharpBrains
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